The Aroha Cruise In was started in 2007 by two local car enthusiasts, musicians and proud Te Aroha people. Their mission was to put on an event that showcased not only the classic cars, bikes and hot-rods on display but also the town. Volunteers formed a committee made up of local business people and Te Aroha identities and the Aroha Cruise In was formed.
After five years, the committee of volunteers found the event getting bigger than they were able to give time to, so the 5th event may have been the last. The Te Aroha Business Association did not want to lose the event and took over the running of Aroha Cruise In.
Later on, in 2022, the Aroha Cruise In Society Incorporated was formed to continue to allow the Aroha Cruise In to grow.
